EasyGrip is an innovative Italian start-up founded by Massimo "Max" Puci, a highly skilled ATP-level tennis coach. Puci's coacking expertise extends to notable players such as Matteo Donati, Davis Junior Cup winner and Wimbledon junior doubles finalist and Andrey Golube, ATP 500 winner in Harimburg 2010 and ATP MOST Improved Player that same year, as well as doubles finalist at Roland Garros in Paris 2021